003 EARSHOT JAZZ FESTIVAL
PROJECT YEAR:
2026
PROJECT TYPE:
Student Work
TIMEFRAME:
6 Weeks
TOOLS:
InDesign
IllustratorSKILLS:
Research
Graphic Design
PROBLEM Current promotional materials for Earshot Jazz Festival rely on a traditional, artist-focused approach that primarily speaks to existing jazz audiences. This limits their ability to communicate the festival’s broader mission of inclusivity across ages and fails to capture the full diversity of jazz styles represented in the lineup.
SOLUTI0NDesigned to move beyond traditional jazz promotion, it aims to capture the attention of Gen Z to millennial audiences and direct them toward learning more and purchasing tickets. The poster uses bright colors, 3D letterforms, and dynamic, angled compositions with floating shapes to visually communicate the energy and variety of jazz featured in the Earshot Jazz Festival.
Applying the 3D forms as flexible graphical elements across the digital space and merchandise
TOTEBAG DESIGN APPLICATION
TOTEBAG DESIGN
PROCESS
VISUAL RESEARCH BOARD
LAYOUT SKETCHES